Architecting a High-Conversion Diagnostic Enginen Finder
Solving conversion friction and vendor dependency through a tailored, in-house UX architecture
Challenge - Breaking Vendor Dependency
For years, ZO relied on third-party quiz vendors, which created a stagnant user experience and operational friction. These platforms offered limited templates that couldn't handle the depth of ZO’s clinical logic.
The primary pain points included:
The Education Gap: Generic templates couldn't explain why a user needed a specific high-AOV regimen, leading to purchase abandonment.
Choice Overload: Users were often met with a "wall of products" rather than a curated routine, eroding buyer confidence.
Operational Bottlenecks: Lack of flexibility in third-party architectures prevented the team from iterating on the branching logic or tracking granular conversion data.
My Role
As the Lead Product Designer, I directed the end-to-end design from early 2025 through the global launch at the end of the year. I managed the project timeline and worked daily with a PM and 5 engineers to ensure the integrity of our headless architecture, while personally securing buy-in from the ZO Board by presenting the UX strategy. I also spearheaded clinical and analytics alignment, partnering with dermatologists to translate medical protocols and defining the funnel tagging strategy to pinpoint drop-off points.
Solution
Coming Soon….
