Hey, I'm Bing.

I design products that move fast, hold up under pressure, and actually get used.

Background

I hold a Ph.D. in Design — my research focused on how visual systems and material choices shape human behavior and perception. That foundation transferred directly into how I approach product design: every interface is a system, every interaction is a choice that either builds or erodes trust.

I spent several years as an Assistant Professor before making the move to industry. The reason was simple: I wanted to work at the speed technology is actually moving. Academia measures impact in citations. I wanted to measure it in users, revenue, and shipped product.

Work

Over 7+ years, I've led design for high-stakes e-commerce platforms, AI-powered SaaS tools, and enterprise B2B systems — the kind where friction costs real money and trust is earned fast.

Most recently: a checkout redesign that grew ZO Skin Health's digital revenue to $24M (+17%), and an 82% drop in support tickets as a side effect.

In 2018, I was selected by Google as a featured collaborator for their global Chromebook campaign. The photos were later published on Unsplash — 250M+ views, 1.6M downloads.

Outside Work

Exploring cities, sketching, tending to my plants. Most energized by conversations about design systems, AI products, and what good design actually means when things move this fast.

Based in Dallas. Always up for a conversation.